Sales Coaching
Real-time AI coaching for sales teams — transcription, objection handling, battle cards, and CRM auto-fill during live calls.
Features
Real-Time Transcription
During a sales call, Lira transcribes the conversation with speaker attribution, giving your rep a live view of what's been said.
Objection Handling
When a prospect raises an objection, Lira identifies it in real-time and surfaces:
- Suggested responses tailored to the objection type
- Battle cards with competitive positioning
- Supporting data from your knowledge base
CRM Auto-Fill
After the call, Lira automatically:
- Updates the deal/opportunity record in HubSpot or Salesforce
- Logs call notes with key discussion points
- Updates deal stage if appropriate
- Creates follow-up tasks
Call Analytics
Post-call analysis includes:
- Talk-to-listen ratio
- Question frequency
- Objection patterns
- Sentiment analysis
- Per-rep performance trends over time
Desktop App
A dedicated desktop application architecture is specified for always-on sales coaching:
- Runs in the system tray
- Captures audio from any meeting app (Zoom, Teams, Meet)
- Overlay UI with real-time coaching prompts
- Works independently of browser-based Lira
See the Sales Coaching Desktop App spec for implementation details.
CRM Integration
Sales Coaching integrates deeply with:
| CRM | Capabilities |
|---|---|
| HubSpot | Contacts, companies, deals, pipelines, notes, call logging |
| Salesforce | Accounts, contacts, opportunities, leads, pipelines, notes |
See HubSpot Integration and Salesforce Integration for setup instructions.